▲王令麟全球佈局玩真的！東森新連鎖「洲際培育中心」正式啟動。Gary Wang is serious about his global expansion! (採訪撰稿／記者陳珊珊；攝影剪輯／記者謝盛帆)
▲持續追求「立足台灣、放眼中國、經營全球」目標，「東森全球新連鎖事業」橫跨北美、星馬的洲際培育中心於7/4（六）正式啟動。”ecKare” officially establishes it’s training centers in North America, Singapore and Malaysia on Saturday, July 4th, to continue its pursuit of “Starting from Taiwan, aiming at China and Worldwide expansion”（圖／記者林敬旻攝，下同）
Title: ecKare, along with it’s team in the field, NetsVictory (along with Sirius Global), Activating the “Inter-Continental Training Centers”, Set Foot on Global Market!
記者萬玟伶／台北報導 By Alice Wan, Taipei
去年12月，在第三屆「東森全球新連鎖事業」社交電商大會上，東森集團總裁王令麟喊出2020年將展望全球。隨著5/1宣佈在香港啟動，今（7/4）更宣布「洲際培育中心」正式啟動，讓所有經銷夥伴從現在開始起跑，以無遠弗屆的網路，在台灣就能串接北美、馬來西亞、新加坡國際生意，在疫情底下衝出一張漂亮的成績單！
In December, 2019, at it’s third “ecKare Social Network Convention”, Gary Wang, CEO of Eastern Media Group made his remarks on expanding the business of his company, ecKare, worldwide in 2020. Following the opening in Hong Kong on May 1st, ecKare announced it’s launching of “Inter-Continental Training Centers” today (July 4th); all distributors can now connect Taiwan to businesses in North America, Malaysia and Singapore via the infinite function of the internet, brush aside the impact from COVID-19 and achieve remarkable sales results.
在夥伴熱情簇擁下開展的啟動儀式現場，王令麟總裁也錄了一段話勉勵現場所有經銷夥伴，除了感謝東森的「全網贏銷」團隊以及從美國新加入的「天狼國際」，在全球疫情有增無減的當下善用網路工具，也大力看好未來東森繼續拓展至加拿大、墨西哥、拉丁美洲與東南亞市場，「把東森的社交電商理念發展到全球，展現宅經濟零接觸的威力！」現場更以Zoom連線國際，包括北美培育中心Vivan、馬來西亞培育中心Jessica、新加坡培育中心Neo與東森全球新連鎖事業國際部暨培育部部長Winnie梁慧莊，都在世界各地透過網路跨國連線，零時差同步參與盛會。
At the opening ceremony, CEO Wang made an appearance via a video recording to cheer for distributors, thanking the NetsVictory team and the Sirius Global team, being ecKare’s latest addition from U.S., using online tools under the global pandemic to make the business work. Wang also positively forecasted the expansion to Canada, Mexico, Latin America and South East Asia markets. “We want to expand ecKare’s social network e-commerce concept globally and show everyone, the power of zero face-to-face contact stay-at-home economy!” said Wang. The ceremony also connected training centers worldwide via Zoom connection, joined by Vivian from North America, Jessica from Malaysia, Neo from Singapore and Winnie Leung, Chief of ecKare International & Training Dept……..no time difference can keep them from joining this celebration.
東森全球新連鎖事業總經理彭振東表示，東森在王令麟總裁打造下成為創業平台，最初就是以「東森全球」為視野，「成立短短2年8個月，我們首年業績1億、第二年9億，洲際培育中心成立後，放眼全球華人市場，今年將挑戰18億業績！」跨國中心創立以後，未來夥伴在各自區域就能得到行政、物流、銷售資源，以東森嚴選的產品打通市場，「今天只是開端，下一步從北美輻射出去的拉美市場和中南美洲都是東森的目標，今天是我們的里程碑，也是開端！」
ecKare GM Tony Peng said, the career platform President Wang created at EHS, is targeted at a “global perspective” in the beginning. “within 2 years and 8 months since our establishment, our revenue reached NTD100 million, the 2nd year NTD900 million. After the opening of our training centers, we can target all overseas Chinese-speaking markets, looking at NTD 1.8 billion in sales revenue!” said Peng. The centers will be providing partners, administrative, logistic and sales resources to sell out ecKare’s carefully selected high standard products, “Today is only a kickoff of something grand, we aim to expand to North and Latin America next, today marked our milestone and our beginning on global expansion!
▲東森全球新連鎖事業總經理彭振東（中）與全網贏銷系統創辦人Caro（右）、天狼國際團隊領導Alex（左）三方簽約，宣告「洲際培育中心」正式啟動。ecKare GM Tony Peng, center, signs with NetsVictory founder Caro, right, and Sirius Global Alex, left, initiating “Inter-Continental Training Center”.
雖然橫跨美國、星馬的培育中心甫成立，但東森經銷團隊早已透過社群工具深入當地市場。彭振東大讚：「由Caro老師領導的『全網贏銷』是東森經營事業夥伴體系一個很獨特的團隊，他們善用社群工具，以自己的培育行銷系統，讓經銷團隊用更簡易的步驟牽動美洲市場。」東森的金字招牌與全網贏銷的實際行動力，讓遠在美國、經銷實戰力經驗豐富的天狼國際團隊領導Alex程重誠，即使退休了，還是選擇加入東森、重新復出。
Although the training centers have only launched recently, the teams of distributors are already utilizing the centers along with social network tools in each of their local markets. Peng complimented that “Caro’s NetsVictory team, along with the team Sirius Globa, is unique in the ecKare family, they make good use of the tool and resources, combine with their marketing development system, to easily explore the American market.” The brand ecKare uniting with NetsVictory’s activities, brought us Sirius Global’s Alex, a veteran of distributors in U.S.. Alex is now back from retirement and he is now, into the game with ecKare.
彭振東笑言，當初Alex主動聯繫加入東森的意願，是疫情正熱的時候，不確定對方是否認真下定決心，他隨口問了一句：「那你要不要來台灣一趟？」，「好，我要去。」冒著坐飛機被感染的風險，以及忍受14天的隔離過程也要來，讓王令麟總裁也大驚。「本來東森前進美國的計畫是2年後，Alex的加入大大提前我們的佈局。」
Peng said, Alex actively asked to join ecKare when the pandemic was heating up, he wasn’t sure Alex was serious, so he asked casually, “Alex, would you like to come to Taiwan to meet us?” and Alex said “yes, I would!”. Alex then book his ticket and jumped on his flight to Taiwan，ignoring the risks COVID-19 can bring, and he even didn’t mind to endure 14 days of quarantine upon his arrival to Taiwan. Even Eastern business group’s CEO Wang Ling-Ling was surprised at Alex’s determination on flying over to meet-up …..Wang said, my original plan was to expand the business scope to U.S. in 2 years, but with Alex joining us, our plan had greatly accelerated.”
▲7月4日不僅是洲際培育中心成立的日子，同時也是美國國慶日。彭振東感性地說：「200多年前美國成立，成為一個偉大的國家。東森希望不用走到這麼遠，所有夥伴3年之後都月入破百萬美金！」4th of July is not just a launch date of training centers, but also the Independence Day of the U.S. “200 years ago, a great country was established. We don’t need a time-span that long, all our partners should be able to earn monthly, over millions of dollars in 3 years.”
之所以選擇東森做為復出的合作對象，Alex直言：「因為我看到非常大的偉大項目！」領先業界將傳直銷與社交電商結合的「東森全球新連鎖事業」，對他來說是革命性的生意模式，而王令麟總裁對他來說，也是一股很大的前進動力，他熱情表示：「總裁是個說到做到的人，他過去說要做的東西，現在都成功了，跟著這樣的人打天下，不會失敗。如果換做另一個人領軍，那我不會做！」
On making a comeback to the direct selling industry with ecKare, Alex said, “I see a great project here!” Ahead of its’ competitors, “ecKare” united direct selling with social networking and e-commerce…..this is a revolutionary business model! Working with Gary Wang, the CEO, is also a force of motivation! Our CEO is a man of his words, he had made everything he promised in the past come true, following a leader like this, there’s no chance of failure! If it’s another man leading the army, I won’t have that level of faith!”
東森代表的嚴選品牌力更是他看重的要點，「現在大家在賣保健食品、維他命，很多人聽了會覺得『又來了』。但東森不一樣，東森是大品牌，除了保健食品還有食品、家用品、美妝保養等產品服務，而且品質良好，大家幾乎都買單。」此次疫情也給他啟示，「未來不是選不選擇加入社交電商，而是為了生存。想轉型加入，現在就是時機，做對決定，開始行動，就是這麼回事。」
The powerful brand behind ecKare is also a key element, “everyone else is selling healthcare products and vitamins…..people would think they’re the “same cliché”. But ecKare in the Eastern Group is not the same. It’s a well-known brand! Other than healthcare products, there’re food, household appliances, beauty products and many other items. You can definitely trust the quality level, hence, everyone would trust the brand and want to buy the products.” This pandemic also gave him a revelation on that “you don’t get to choose whether to you should use the social e-commerce platform or not! It had already become a part of survival for our future. This is the time to be part of the change! Make the right decision and act now! It’s that simple!”
▲在疫情底下，親眼目睹美國經濟瞬間蕭條的Alex，提醒台灣的大家，當單純做電商與傳直銷已經走到瓶頸，雙方結合是全新方向。「這個模式未來一定會被複製，與其將來與更多人競爭，現在轉型就是最好時機。」During this global pandemic, Alex experienced the collapse of U.S. economy, and he reminds everyone in Taiwan, both the old e-commerce business and the direct selling industry are now experiencing bottleneck period. But when combining them together, it is a whole new world and a brand new direction in business. “This model is what others will try to copy, and many will try to compete with us…….Now is the best time to start!”
Alex選擇合作的「全網贏銷」團隊，曾讓許多人感到驚豔。彭振東回憶：「Caro團隊獨創的系統操作過程，不斷創造社交電商的極限，完全打破我們對社交工具的認知。」讓東森由上到下都一致認同該團隊的不可取代性很高。
The “NetsVictory” team Alex chose to work with has amazed many people. Peng recalls “Caro’s team has a unique system, which continues to test the limits of social networking e-commerce model. They have gone far from what people think as the limit, based on the knowledge we have on the way to use our tools.” Everyone in the business group knows what an irreplaceable place this team represents.
Caro透露，這個系統就是「陌開三步驟」。「我自己其實不喜歡推銷，所以我們團隊的主力是『陌生開發』！」陌生開發聽起來很難，但團隊針對人性與人的需求，精細設計3個步驟，只要加入的經銷夥伴跟著做，整個生意過程就會反過來，「不用推銷，而是客人追著你跑。」然而，支持「陌開三步驟」成功的關鍵，還是與「東森品牌」脫不了干係。她直言，現在想開發新客戶，介紹品牌背景半小時人家可能都不相信，講出「東森」二字，從東森嚴選家用品、草莓網美妝、自然美頂級護膚保養甚至寵物服務無一不包的高質量品牌，很快就能收服新客人的心。Caro強調「封城封路封小區，就是不會封網路」，在各方產業皆萎靡、尋求紓困振興下，由東森領軍的社交電商，反而在台灣就能開拓國際市場！
Caro said, the power lies in our “3 steps of cold-calling”. “Personally, I don’t like the concept of hard-selling, so we explored a different way to do things and we conduct the business with “cold-calling”. It sounds hard, but the team designed these 3 steps of cold-calling, based on the qualities of human. If distributors really stick to these steps, the business will “chase after you” without doing any hard-selling. Being said, the key to success of the “3 steps of cold-calling” still needs to rely on the brand of the company. Caro said, when talking to new clients, if you mention “the Eastern Business Group”, it means “high quality” and carefully selected household appliances, Strawberry Net, Nature Beauty skincare and even service for pets! This seals the deal instantly! Caro emphasized, “the town and districts will go through lockdowns, but internet won’t be blocked!”, every single industry will be affected and all will be looking for a way out. Only the social networking e-commerce Eastern Business Group’s ecKare is leading the way, it’s business will, from Taiwan, expand worldwide!
▲Caro分享以一支手機「網路行銷」的概念，並以團隊獨特的篩選方式，找出精準的銷售對象。Caro shared her concept on “Internet Marketing”, business conducting through a cell phone. She also shared on the way her team interact with potential customers through a unique process.
面對目前疫情，彭振東認為，任何市場都有轉機也有挑戰，就看轉型的速度與應變能力。「今年東森五月單月業績破億，六月也破到一億五，幾乎是等比成長！」輝煌的成績，牽動更多人想創業的動力，不少實體店老闆已成為東森主要的加盟商。「我們希望這波疫情過後，東森持續因應市場推出創新的工具與商業模式，讓跟隨東森的創業者都能完成初衷，實現自己的被動收入、財務自由！」
The pandemic plays as a turning point and it a challenge for all markets in Peng’s perspective. “It all depends on how fast one can change his or her business model. ecKare of Eastern Business Group is looking at over NTD100 million revenue in May 2020, and over NTD150 million in June 2020. A monthly growth of 50% growth!” The great results are the reason why people would want to join us and start their ecKare business. More and more entrepreneurs are becoming distributors of ecKare. “We are hoping that, after this pandemic, ecKare from the Eastern Business Group will be launching more and more, innovative tools as well as business models. This way, many more people would be able to achieve what they have always wanted to achieve in life. This business plan will increase people’s passive income and eventually, allow them to achieve finance freedom!”
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